the issues with fast fashion : The Decora Edit

the issues with fast fashion


#fashion

Pretty clothes, ugly truth. Fast fashion is anything but glamorous.   Fast fashion is a business model that is strongly linked to capitalism and is based on overproduction and overconsumption.

17.12.20

Pretty clothes, ugly truth. Fast fashion is anything but glamorous.


 

Fast fashion is a business model that is strongly linked to capitalism and is based on overproduction and overconsumption.

What do I actually mean with that?

Fast fashion main leaders, to keep high their profitability, outsource production in countries, such as Bangladesh, China or India, where labor is cheaper and regulations are not as strict as western countries, and in order to keep production costs at the minimum, produce more goods than the actual demand leading to a constant promotion of overconsumption to the final consumer with strong marketing techniques and constant discounts leading to an overall product devaluation.

The issues with fast fashion are well rooted in the business model and touch topics such as human right exploitation and environmentalism. In the video below I am discussing the main issues of the fast fashion and outlining some ideas on how we can approach fashion in a more conscious way.

 

words and visual by Giulia Mummolo

resources

The Decora Edit -

(via The Decora Edit Youtube Channel)